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She Knows : Low Carb : Industry News : Labrada Nutrition's CarbWatchers forms alliance with CarbWatchers Weight Loss Centers
Labrada Nutrition's CarbWatchers forms alliance with CarbWatchers Weight Loss Centers
Houston-based Labrada Nutrition has announced a strategic alliance between its CarbWatchers product brand and the New York-based CarbWatchers Weight Loss Centers. The two organizations are forming a unique business alliance to provide a comprehensive weight management program, that includes personalized nutritional counseling and low-carb food products.
Through this business partnership, CarbWatchers Centers will offer CarbWatchers products -- controlled-carb foods manufactured by Houston-based Labrada Nutrition -- and provide nutritional counseling and support to help their clients accomplish their health and weight loss goals.
Products initially available in their retail centers will include CarbWatchers Lean Body Meal Replacement and Ready-to-Drink Shakes, CarbWatchers Protein Bars, CarbWatchers Gourmet Baking Mixes, CarbWatchers Tortilla Wraps, and CarbWatchers Premium Gourmet Sugar-free Chocolates.
"This is a win-win arrangement for consumers we refer to as carb watchers, those who are modifying their diets by watching their carbohydrate intake," says Lee Labrada, president and CEO of Labrada Nutrition and expert panelist for LowCarb Energy Magazine. "While CarbWatchers Centers offers personalized care and diet structuring based on their clients' goals, Labrada Nutrition will supply CarbWatchers products that will appeal to that group because of their goals. It's a mutually-beneficial alliance."
CarbWatchers Weight Loss Centers, headquartered in the metro New York area, offers both nutrition counseling at its weight loss clinics and customized home-based programs to clients throughout the United States. The home-based program is called CarbWatchers @ Home -- a system that allows customers to have the complete CarbWatchers program delivered to their door along with a starter kit of CarbWatchers products. For $149, CarbWatchers @ Home members receive two personalized telephone consultations with a certified clinical nutritionist, a personalized CarbWatchers manual that includes a carb counter, a weight loss journal, recipes, meal plans and food lists, e-mail support, a free newsletter with recipes and tips, and member discounts.
"There are many people who believe they're low carbing, but are not finding the success they want," says Jennifer Muroff, president and co-founder of CarbWatchers Centers. "There are an abundance of low-carb products being marketed and sold, and still the vast majority of people are not losing weight by simply adding these products to their diet. This alliance, with the combined synergy of our personalized program and support, along with the wonderful CarbWatchers products -- will help us educate more people about proper nutrition and help them reach their goals."
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About this article: For more information about the CarbWatchers program or CarbWatchers products, go to www.carbwatchers.net or www.labrada.com.
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